Noorulain Masood

Founder and CEO, Be.

Noorulain Masood is the founder of be., a producer of experiences and resources to usher in a more loving and equal world. be.’s offerings are restorative and contemplative, featuring mindful meditation and movement, conversation to connect modern life to a deeper knowing, and facilitation of select models from leadership studies. Noorulain is a 70% scholarship recipient for the two-year mindfulness teacher training with the Awareness Training Institute, and a 90% scholarship recipient for the Eckhart Tolle School of Awakening. Noor did her Masters in International Development from Harvard University on a Fulbright scholarship, and has studied and been part of the teaching staff of Professors Marshall Ganz and Ron Heifetz, founders of Public Narrative and Adaptive Leadership frameworks. She has her BSc. Honors in Computer Science from LUMS. Over the last decade she has held high-responsibility positions in international development, both locally and internationally. Noor is also a writer, musician, and mother of a toddler.

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