Entrepreneur, Public Advoacte, Marketer
Ms Jehan Ara is the President of the Pakistan Software Houses Association for IT & ITES ([email protected]). She has been spearheading efforts at [email protected] for the past 14 years during which time she was responsible for developing the [email protected] brand and for creating linkages between [email protected] and local and international partners. Ms Jehan Ara has vast experience in marketing, communications and interactive new media. She is a motivator, an entrepreneur, a social activist and a strong propagator of extending the power and use of information and communication technologies beyond pure traditional business. She is a regular speaker at seminars and conferences and at colleges and universities across Pakistan and the region. Ms Jehan Ara also writes for various industry publications. She sits on the advisory boards of the Punjab IT Board, Plan 9 Incubator, LUMS Center for Entrepreneurship incubator “The Foundation” and several universities including Habib University, IBA, IBA Sukkur and NED University. She is also the President of Bolo Bhi, a research-based civil society organisation that focuses on open access.