Hirra Babar is a fashion entrepreneur working on the crossroads of design, fashion and manufacturing industry. She has a BSc degree in Economics and an MBA from LUMS. She founded her handbags and accessories label, WARP in 2016 with an intent to upgrade the leather fashion industry in Pakistan by fusing modern technology with traditional craftsmanship. In 2016, WARP launched its first collection of leather handbags made using innovative design techniques and local leather craftsmanship. Under WARP, Hirra is also working on making the first fashionable smartbag, SMAG, with built-in technology which will help women on-the-go stay connected at all times.