Madiha Hamid is the founder Chefling Tales – a Pakistani food discovery website promoting Pakistan's food heritage. Food is culture and the custodians of Pakistani cuisine are the women home chefs. At the core of Chefling Tales are talented women home chefs from the valley of Hunza to the streets to Sindh. These women are helping document regional recipes, run food tours and sell their home-cooked meals online. Madiha has also lead the Global Shaper (part of World Economic Forum) Islamabad Hub and worked on local community uplifting initiatives. She has been mentioned for her work on Share America, Express Tribune and PTV. She represented Pakistan at the Global Entrepreneurship Summit in Silicon Valley. Madiha was nominated for 70 Heroes of Pakistan by Jang Group. She has received a Women Can Do award. Madiha also speaks at various events to motivate women of Pakistan to follow their passion.