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Sarfraz Ali

Head of Digital Media, Daily Pakistan & Daily Pakistan Global

Sarfraz Ali is the Head of Digital Media at Daily Pakistan and Daily Pakistan Global. A seasoned journalist, he has extensive experience across Pakistan’s traditional and digital news landscape, leading efforts to modernise newsroom operations and strengthen the organisation’s digital presence. His work focuses on digital storytelling, expanding audience reach, and ensuring credible, impactful journalism across platforms.

Beyond journalism, Mr Ali is a committed environmentalist, advocating for sustainability, climate awareness, and responsible environmental reporting. He also draws on his Punjabi heritage to bring depth, nuance, and regional insight to his work.

Mr Ali has a strong foundation in journalism and digital media, with a career defined by integrity, innovation, and a commitment to public-interest reporting, contributing meaningfully to Pakistan’s evolving media ecosystem.

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