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Asad Shabbir

Lead Digital Comms, Ministry of Information & Broadcasting (MOIB)

Asad Shabbir is leading digital communication at the Ministry of Information & Broadcasting (MOIB). An experienced entrepreneur turned civil servant, he brings over a decade of global expertise in leading data-driven teams and developing digital solutions for sectors including media, journalism, telecommunications, and tourism. He has designed predictive and recommendation engines, built scalable data value chains, and led high-performing teams in big data and advanced analytics. His work focuses on leveraging data and technology to solve complex optimisation challenges and drive large-scale digital transformation.

A recognised innovator in digital governance, Mr Shabbir combines operational efficiency with evidence-based decision-making, contributing to impactful initiatives at the intersection of data, technology, and public policy.

He has a strong foundation in digital technology and analytics, underpinned by practical experience across private and public sector projects.

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