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Rebecca Zavaleta

CEO & Co-Founder, Paismo HR

Rebecka Zavaleta is the CEO and Co-Founder of Paismo HR, a next-gen people automation platform, transforming HR operations through AI-optimization.

A UPenn alum with over a decade of leadership experience in California tech, Rebecka has built her career at the forefront of Big Data and Machine Learning, leading major initiatives working with technology giants including Google (YouTube), TikTok, and Meta. Drawing on her unique expertise in scaling data-driven products and cross-border operations, she has spent the last five years building high-growth teams and infrastructure across emerging markets such as Saudi Arabia, UAE, Pakistan, Mexico and Ethiopia. Under her leadership, Paismo HR is redefining how businesses leverage AI to unlock workforce potential, optimize people operations, and scale globally.

Rebecka is a proud Mexican American from Southeast LA and a supporter of First Generation Low Income programs.

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