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Maha Khalid

Strategy & Brand Leadership Specialist

Maha Khalid Shah is a strategy and brand leadership specialist with nearly two decades of experience shaping growth trajectories for global brands such as Unilever, Coca-Cola, Nestlé, Dubai Parks & Resorts, and Bareeze. She is also a serial entrepreneur with a keen instinct for identifying untapped opportunities and building high-growth ventures across FMCG, hospitality, fashion retail, and tech.

Her most recent venture, 24SEVEN, began as a D2C grocery service during COVID and evolved into a B2B retail platform that empowers neighbourhood kiryanas through improved pricing, financing solutions, and data-driven inventory. Through initiatives like Apni Dukan, she helped modernise small shops and strengthen local retail ecosystems.

As a consultant, mentor, and thought leader, Shah combines strategic clarity with creative boldness, guiding founders and business leaders to scale with purpose and resilience.

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