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Selina Rashid

Founder & CEO, Lotus Client Management & PR Founder, The Lotus Advisory

Selina Rashid is the Founder and CEO of Lotus Client Management & Public Relations, Pakistan’s first strategic communications agency, and the Founder of The Lotus Advisory, an independent strategy and communications consultancy based in the UAE. Widely recognised as one of the region’s leading communications strategists, she brings over 18 years of experience advising global brands, leaders, and institutions. She is also the first Pakistani recipient of the PR News Top Women in PR Global Award.

Ms Rashid currently serves as President of PREDA, Pakistan’s industry body for PR, events, digital, and activations, and sits on the Boards of International Industries, Avanceon Limited, and the Zaman Foundation. Her portfolio includes advising the Government of Pakistan on “Brand Pakistan” and public diplomacy. At the forefront of the intersection between AI and strategic communications, she is shaping emerging models of reputation, intelligence, and influence across global markets.

She holds a degree in Politics from the University of Warwick.

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