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Zoraiz Lashari

CEO, Luxus Hotels & Sozo Water Park

Zoraiz Lashari, CEO of Luxus Hotels and Sozo Water Park, is a trailblazer in Pakistan’s entertainment and hospitality sectors. His entrepreneurial journey began in 1988 with the launch of Pakistan's first water park, Sozo Water Park, followed by the country’s first musical fountain show and the establishment of Sozo World Cinema. Through these pioneering projects, Lashari set a new standard for recreational experiences in Pakistan, laying the foundation for his ventures in tourism and hospitality.

Driven by a passion for tourism, he established the iconic Luxus Hunza Attabad Lake Resort, now a landmark in Gilgit-Baltistan, and expanded the Luxus brand to include hotels in Lahore, Hunza, Skardu, and Kalam.

Mr Lashari completed his education in Lahore, earning an MBA from Punjab University before transitioning from a corporate role to fulfil his entrepreneurial ambitions. His career also includes a history in sports, having led Pakistan’s swimming team to China in 1975.

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