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Fifi Haroon

Fashion & Pop Culture Journalist

Fifi Haroon is a trailblazing fashion and pop culture journalist whose groundbreaking work at Herald magazine and Xtra Magazine, which she founded, redefined Pakistani fashion. She is a recipient of the Lux Style Awards' Lifetime Achievement in Fashion award and has produced and directed iconic international events, including the 60 Years of Pakistan Festival at Trafalgar Square and Rhythms of the Indus at the Royal Albert Hall.

With degrees from Cambridge, SOAS, and Bryn Mawr College, she led international content at Geo TV and spent 11 years at BBC World Service. Ms Haroon also hosted BBC Urdu's weekly art show, showcasing Pakistani talent. She collaborated with the rock band, Junoon and brought a fresh vision to Lux Style Awards joining them as Creative Consultant in 2020.

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